how we do what we do
Charl Taylor, with more than 20 years of industry experience, founded CI-Advantage. Prior senior leadership roles in signage and brand implementation companies honed his project management and systems design abilities. Holding QBCC, BPC, SA & TAS Building licenses, CI-Advantage deliver signage and fit out expertise to the Australian market.
Professional Background
Charl founded CI-Advantage with over 20 years of expertise in brand implementation and management within Australia’s signage industry. His career spans hands-on manufacturing, project management, and senior leadership roles, culminating in managing national project and installation teams. He designed operational systems—covering estimation, production, and invoicing—that boosted efficiency for major corporate clients, securing contracts for projects exceeding $3M through industry interviews and networking.
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As a project services and operations manager, he led teams of up to 20, overseeing financial performance, human resources, and quality control, and implemented key performance indicator systems to enhance productivity. His qualifications / licences include an MBA (in progress, University of Queensland, expected 2025), a Certificate III in Signage, and QBCC/BPC/SA/TAS licences (Special Structures – Signage), Adv. Diploma in Business Management and a Diploma in Project Management, as well as a degree in psychology. Strengths in project management, commercial acumen, and systems development, honed through roles and training like Dale Carnegie underpin CI-Advantage’s foundation.
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Industry insights, gathered through a systematic process of interviews, confirmed challenges like skill gaps and regulatory hurdles, shaping CI-Advantage’s focus. This diverse experience equips us to deliver specialised solutions, positioning CI-Advantage as a trusted partner for signage firms seeking sustainable growth.
Service Expertise
CI-Advantage offers four specialised services to address Australia’s signage industry challenges: contract project management, design outsourcing, compliance expertise, and industry consulting.
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Contract Project Management provides skilled managers to deliver projects on time and within budget, addressing skill shortages with our extensive operational experience. We oversee all phases for retail, infrastructure, and health projects, ensuring efficiency and profitability.
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Design Outsourcing crafts premium graphic and technical designs, creating custom signage from storefront displays and safety signs to large scale and technical design documentation. This reduces overheads while enhancing brand visibility.
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Compliance Expertise ensures adherence to regulatory standards through audits, permit support, and our low-cost Compliance Implementation Process Model—a five-step guide to streamline certification.
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Industry Consulting delivers strategic insights, analysing market trends and operational challenges to foster growth, informed by decades in the sector.
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These services tackle skill gaps, demand fluctuations, and compliance, delivering streamlined operations and superior outcomes.
Approach to Client Success
CI-Advantage’s approach to client success is grounded in service-dominant logic, fostering collaborative, value-driven solutions tailored to signage industry needs. Through a process of inquiry, we gain deep insights into client challenges through industry interviews, ensuring services align with real pain points.
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For project management, we deploy expert managers and adopt contemporary cloud-based systems to optimise workflows, ensuring timely, profitable delivery.
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Design outsourcing involves close client engagement to produce compliant, impactful solutions, reducing costs while meeting the necessary compliance standards.
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Compliance expertise offers hands-on support, including our five-step Compliance Implementation Process Model, simplifying certification.
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Industry consulting provides customised strategies to navigate market volatility and drive growth. We build trust through direct engagement and case studies, encouraging client advocacy via quarterly huddles, targeting referrals to fuel organic growth. Our systems design expertise, like KPI frameworks, and AI tools ensure efficiency and adaptability, empowering clients for sustainable success in the Australian market.
Peter Rose, Principle Australia
“I had the pleasure of working with Charl on numerous challenging projects, and his contributions were instrumental to our success. Charl's attention to detail, problem-solving skills, and extensive industry experience consistently shone through. He demonstrated professionalism in every aspect of his work, always delivering results that exceeded expectations. Charl is not only a reliable and skilled colleague but also a valuable asset to any team. I highly recommend Charl for any role that requires dedication, expertise, and a results-driven approach."
Damian Nielsen, Australian Sign & Graphics Association
"I first came across Charl working for another Signage Business where he was well respected in the industry. I was eventually able to experience this working alongside Charl. He has an eye for detail and engenders respect in a very complex environment. His knowledge of the construction industry and the requirements to navigate associated hurdles is excellent. Charl is also an excel ninja which he tries to keep quiet. I would look forward to the opportunity to work alongside Charl again in the future."
Kevin Schultz, CV Media & Signage
"I consider Charl to be an industry expert whose guidance and mentorship have been instrumental in my professional growth. Charl possesses a remarkable ability to lead with vision and strategic insight, consistently driving those he manages to achieve outstanding results.
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Under Charl's leadership, I have witnessed a transformative approach to our business strategies and their execution. Charl’s dedication to fostering a collaborative and high-performing work environment has been pivotal in not only my success but also the shared success of our business over the past four years."